| Title | HTC CHA CHA |
| Brand | HTC THAILAND |
| Product / Service | HTC |
| Category | A03. Best Use of Outdoor |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising Agency: | BBDO BANGKOK, THAILAND |
| Media Agency: | PHD Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Phanpravee Kiwanon | Htc Thailand Co./Ltd. | Marcom Marketing Manager |
| Suthisak Sucharittanonta | Bbdo Bangkok Ltd. | Chief Creative Officer |
| Wichian Thongsuksiri | Bbdo Bangkok Ltd. | Creative Director |
| Ariyawat Juntaratip | Bbdo Bangkok Ltd. | Creative Director |
| Suthisak Sucharittanonta | Bbdo Bangkok Ltd. | Copywriter/Art Director |
| Wichian Thongsuksiri | Bbdo Bangkok Ltd. | Copywriter/Art Director |
| Jerapol Yavapan | Phd (Thailand) Co./Ltd. | Managing Director |
| Doungtip Assavachaiyawong | Phd (Thailand) Co./Ltd. | Media Planning Manager |
| Chavut Tianpaasook | Phd (Thailand) Co./Ltd. | Planning Executive |
| Arnupap Eua-Anant | Phd (Thailand) Co./Ltd. | Senior Trader |
It has been proven that with this out of home usage, the sales volum at HTC Store in Digital Gateway has been dramatically increased. In addtional 30% of sales number has been added in total. And from the internal research of HTC, product awareness has been increased by 250%
We select Siam Square, which is considered as Thailand's capital of teenagers as our strategic location with a core ideation of "WHY JUST A STANDARD BORING BILLBOARD?" A special decoration with lights and gimmic has brighten up the point of interest and core attention to the site, which is just 20 metre away to HTC new store in Digital Gateway. Print has been chosen as supportive medium. The content has been produced in butterfly technique to provide space of information as well as bring in attention.
Through the hard working and studying day of Bangkok-youngster the only thing they are looking for is a moments that enlighted their days. Our idea is to talks to our target group that the new HTC phone covers all the features that helps these youngers make their day and moments more enjoyable and show their "real sensation".