| Title | SOBER COASTER |
| Brand | CARLSBERG SINGAPORE |
| Product / Service | CORONA BEER |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Entrant Company: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Advertising Agency: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Gary Steele | TBWA\Tequila\Singapore | Creative Director |
| Hagan De Villiers | TBWA\Tequila\Singapore | Creative Director |
| Hagan De Villiers | TBWA\Tequila\Singapore | Copywriter |
| Gary Steele | TBWA\Tequila\Singapore | Art Director |
| Daphne Tann | TBWA\Tequila\Singapore | Jnr Art Director |
| Daphne Tann | TBWA\Tequila\Singapore | Typographer |
| June Wee | TBWA\Tequila\Singapore | Account Supervisor |
| Sidhaesh Subbrahmanyam | TBWA\Tequila\Singapore | Account Manager |
| Beryl Tan | TBWA\Tequila\Singapore | Account Executive |
Our client used Singapore as a test market for the coaster and due to its success; Corona will now be rolling the coasters out across the region.
When enough condensation from your Corona saturates the coaster, the paper stock beneath shows through more, exaggerating the drop shadow design around the logo to make it looked blurred. A gentle reminder that you might feel great, but you probably wouldn't drive so great.
Corona is a chill-out-in-the-sun kinda beer. But drinking in the sun is never a great idea. And neither is drinking and then driving. So we decided to find a way to help people still enjoy their Corona, without getting into any trouble for it.