Title | LOVE PARKING CAMPAIGN |
Brand | GOOD NEIGHBORS |
Product / Service | PUBLIC SERVICE |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hey Jin Won | Innocean Worldwide | Chief Creative Officer |
Sung Ryong Lim | Innocean Worldwide | Art Director |
Jae Seok Lee | Innocean Worldwide | Art Director |
Mun Jae Won | Innocean Worldwide | Copywriter |
Ho Young Kim | Innocean Worldwide | Copywriter |
Dong Jin Kim | Innocean Worldwide | Art Director |
Hyo Sung Jung | Innocean Worldwide | Art Director |
Minhae Kim | Innocean Worldwide | Copywriter |
Bum Su Park | Innocean Worldwide | Producer |
Sang Ho Jo | Wonderboys Film | |
Ji In Park | Vixen | |
In Sung Kim | Editin |
90% of customers donated 100 won coins in the donation box. Also, regular sponsors applied through a QR code have increased by 30%. And visitors at Good Neighbors homepage increased by 20%.
Change the parking area signs into names and ages of children in poverty! When people are parking a car, they will recognize children’s name and age. So, we induced people to donate the coin in the donation box on the parking lot pillar, when they return the carts. We have printed a transparent QR code which becomes visible when coins are collected. So that people can scan with their smartphones and directs to an application button for becoming a regular sponsor
An average of 4000 people shops at major retailers in Korea. They usually deposit a 100 won coin to use a shopping cart in those retailers. However, most of people do not return the cart with a deposit at the right place, since they think a 100 won coin is valueless, or even they do return it, the coin often goes missing.