| Title | CLEAN POWER |
| Brand | BSH HOME APPLIANCES |
| Product / Service | BOSCH VACUUM MACHINE |
| Category | A03. Best Use of Outdoor |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| 2nd Advertising Agency: | CHAKSIB Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup | Chief Creative Officer |
| Supachai Toemtechatpong | McCann Worldgroup | Executive Creative Director |
| Kittisak Prechapanich | McCann Worldgroup | Creative Director/Copywriter |
| Chutima Sangphung | McCann Worldgroup | Copywriter |
| Lerdpong Jaturontrasame | McCann Worldgroup | Art Director/Photographer/Typographer |
| Chalermpol Kiatpatananukul | McCann Worldgroup | Illustrator |
| Jatuporn Aonrueangsri | McCann Worldgroup | Illustrator |
| Pittkanya Poonlumlert | McCann Worldgroup | Producer |
| Jirapat Vichetvipattana | McCann Worldgroup | Account Manager |
The message of powerful cleaning power was communicated instantly to our target. The billboard became a talking point in the park and the community.
Idea We utilized the environment to the maximum by installing billboards in the heart of a public park, which has long been famous for being overrun by pigeons. We created an opening in the billboard where the sucker end of the vacuum cleaner was. In front of this, we placed an automatic feeding tray which attracted the pigeons. As they entered making it appear as if the pigeons had been sucked in by the vacuum cleaner. A simple demonstration of the cleaning power of Bosch.
Our target are housewives In daily life they have no time to see product demonstrations Every second in the day is busy. Challenge How to show the advantages of the new Bosch vacuum machine power quickly.