| Title | SIZE UP |
| Brand | MET-RX |
| Product / Service | SIZE UP |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | GREY GROUP CHINA Beijing, CHINA |
| Entrant Company: | GREY GROUP CHINA Beijing, CHINA |
| Advertising Agency: | GREY GROUP CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Chee Guan Yue | Grey Group China | Executive Creative Director |
| Chee Guan Yue | Grey Group China | Creative Director |
| Chee Guan Yue/Li Ning | Grey Group China | Copywriter |
| Li Ning/Chee Guan Yue | Grey Group China | Art Director |
| Xiang Zhiyu/Song Shanshan | Grey Group China | Typographer |
| Kevin Bi/Jane Li | Grey Group China | Art Buyer |
| Wang Ru | Grey Group China | Others |
| Xiu He | Grey Group China | Account Manager |
| Ma Lidan | Grey Group China | Artist |
| Toast Tao | Modelline | Producer |
| Siliang Ma | Fame Studio | Photography |
| Qi Wei | Fame Studio | Retoucher |
| Ralph Zhang | Nbty (China) Trading Company Limited | Senior Brand Manager |
More than 30,000 exposures within a week across 10 gyms in the city,Xtreme size up ran out of stock within a month,Sales went up by 54%,All these for under 5,000 USD,MET-Rx has never won more fans
MET-Rx collaborated with Hosa Fitness Centers, a chain of gyms in Beijing. Six posters of attractive women were created and placed strategically against weight machines in each of 10 Hosa gyms in the city. The guys will see part of the seductive women when they workout and lift just a few plates, but as they progress with their regimes and more weights are being lifted, they will be rewarded as more of the women are being revealed. So building up is no longer a boring process.
Guys desire bigger, more muscular bodies to boost their sex appeal, but the regime of working out and taking food supplement is a mundane routine, and they need discipline and endurance to achieve results.