| Title | IT'S MORE FUN IN THE PHILIPPINES |
| Brand | DEPARTMENT OF TOURISM |
| Product / Service | TOURISM |
| Category | A09. Best Use of Social Media Marketing |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Media Agency: | PHD MEDIA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | Bbdo Guerrero | Cco/Copywriter |
| Tin Sanchez | Bbdo Guerrero | Ecd/Copywriter |
| Brandie Tan | Bbdo Guerrero | Ecd/Art Director |
| Dale Lopez | Bbdo Guerrero | Cd/Art Director |
| Meggy De Guzman | Bbdo Guerrero | Acd/Copywriter |
| Jeck Ebreo | Bbdo Guerrero | Acd/Art Director |
| Corey Cruz/Bixie Reyes | Bbdo Guerrero | Art Director |
| Ian Sta. Maria/Rizza Garcia | Bbdo Guerrero | Art Director |
| Jao Bautista/Eia Garcia | Bbdo Guerrero | Cd/Copywriter |
| Dennis Nierra/Karen Gosingan | Bbdo Guerrero | Art Director |
| Sheena Siao/Claren Torres | Bbdo Guerrero | Copywriter |
| Jing Abellera/Ino Magno | Just Add Water | Producers |
| Sugar Perez/Monica Angeles | Bbdo Guerrero | Design |
| Leah Mababangloob | Bbdo Guerrero | Art Director |
| Ombet Traspe/Iking Uy | Bbdo Guerrero | Accounts |
| Francine Kahn-Gonzalez | Bbdo Guerrero | Managing Director |
| Paolo Acosta/Loreto Zara | Bbdo Guerrero | Account Director |
| Al Salvador | Bbdo Guerrero | Print Producer |
| Cristina Buenaventura/Eileen Borromeo | Bbdo Guerrero | Planner |
| Manny Nepomuceno/Roshan Nandwani | Bbdo Guerrero | Digital Producer |
The haunting imagery in the editorial space made such an impact on readers, it was discussed on TV, broadsheets and social media during the week that it ran. It took less than P3,000 to contact the columnists. But their participation gave the NUJP an audience value of P36 million.
For the second anniversary of the Maguindanao Massacre, the National Union of Journalists of the Philippines (NUJP) took over the editorial section of the country’s largest newspaper – a section that has never been open to advertising. The paper’s columnists had their eyes shut in their photos for an entire week, sending the message that impunity leads to more deaths.
On November 23, 2009, 58 people, 32 of them journalists, were gunned down in Maguindanao province – the single deadliest attack on journalists in the history of the world. Two years after, there has been almost no progress in the case. The journalists of the Philippines needed to make a protest.