| Title | TOUCHING WORDS |
| Brand | EYEBANK FOUNDATION OF THE PHILIPPINES |
| Product / Service | EYEBANK FOUNDATION OF THE PHILIPPINES |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | Tbwa\santiago Mangada Puno | Executive Creative Director |
| Joey Tiempo | Tbwa\santiago Mangada Puno | Creative Director/Copywriter |
| Ali Silao | Tbwa\santiago Mangada Puno | Art Director/Asscociate Creative Director |
| Dennis Carlos | Tbwa\santiago Mangada Puno | Print Producer |
| Romar Quiroz | Tbwa\santiago Mangada Puno | Final Artist |
| Portia Catuira | Tbwa\santiago Mangada Puno | Client Service Director |
After the card has been handed out, donor pledges increased by 48% compared to the last quarter of 2010. There was also a surge in calls and inquiries as more people became aware that they can be part of the miracle of giving sight to the blind.
The solution was the Do-It-Yourself Braille Greeting Card: a simple tool that gave words the power to touch lives. Special die-cut flaps on the card can be raised to emulate the Braille alphabet. A guide is included to allow even those who are unfamiliar with the system to write a tactile message.
The Eye Bank Foundation of the Philippines restores sight to blind individuals by making corneas accessible to patients. But pledges do not come easy as Filipinos are not very open to organ donation. Eyebank needed to find a way for potential donors to become intimately connected to their future beneficiaries