| Title | SPORTS TALK BUBBLE |
| Brand | SIAM INTER MULTIMEDIA |
| Product / Service | FM96 SPORTS RADIO |
| Category | A05. Best Use of Ambient Media: Large Scale |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Name | Company | Position |
|---|---|---|
| Thirasak Tanapatanakul | Creative Juice\bangkok (Tbwa) | Chief Creative Officer |
| Prangthip Seelos | Creative Juice\bangkok (Tbwa) | Executive Creative Director |
| Pitha Udomkanjananan | Creative Juice\bangkok (Tbwa) | Art Director |
| Thirasak Tanapatanakul | Creative Juice\bangkok (Tbwa) | Art Director |
| Jate Pattanachinda | Creative Juice\bangkok (Tbwa) | Copywriter |
| Pathanapong Pinamornrat | Creative Juice\bangkok (Tbwa) | Agency Producer |
This campaign has elevated the visibility of FM 96 the stadium and beyond, once the game is broadcasted live or reported on other outlets such as TV, newspaper, and social media. Soaring numbers of listeners only 3 months after the campaign started Advertising revenue increased by 78% comparing to the same period last year.
To attract more fans to listen to FM 96, and have them consider sports radio as another efficient channel to enjoy what they love.
Thai People are sport addicts but very few think of radio when they are searching for ways to enjoy their beloved sports. Use the stadium as a medium with the simplest approach "Sports Talk Bubble". These talk bubbles have been placed in famous sport venues across Thailand to remind people that there is another way to get their sports thrills, FM 96 Sport Radio.