Title | DONATING 2-BARCODE WATER |
Brand | CJ CHEILJEDANG |
Product / Service | MINEWATER |
Category | A04. Best Use of Ambient Media: Small Scale |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Ina Choi | Cheil Worldwide | Chief Creative Officer |
Thomas Hong-Tack Kim | Cheil Worldwide | Executive Creative Director |
Youmi Jung | Cheil Worldwide | Copywriter |
Han-Gyu Lee | Cheil Worldwide | Art Director |
Jinwoo Ryu | Cheil Worldwide | Art Director |
Chanyoung Park | Cheil Worldwide | Account Manager |
Seungyoun Kim | Illustration | |
Yong Un Kim | Computer Graphics | |
Duk Won Jang | Producer | |
Masaki | Idea From Daily Life | Director |
Yong Suk Suh | Spoid | Motion Graphic |
By MINEWATER, donating action became easier and people showed their warm heart. For the first two weeks, 51% of the customers participated in donation and sales volume has increased up to 244%. BARCODROP photo sharing is booming via social Media and now it's one of the hot trends in Korea. This idea has eventually changed the paradigm of CSR campaigns not serious and dull, but simple and fun. Now, this small 2-barcode water is changing the world drop by drop!
Donating 2-barcode water! It's simple. No bills or no bothering. Every product, in the world, has only one barcode, and MINEWATER has two! One is for MINEWATER which costs 1$ and the other is for African children which costs 10cents. We call this a BARCODROP which is Barcode plus drop: barcode for donating water to Africa. The African child illustration on the bottle shows a boy seeking for water which attracts an interest and it naturally induces to an action. To donate, leave the BARCODROP on and scan it, that's all. If you don't, there is an extra action, peeling the BARCODROP off, but we believe that people are not that mean.
Attention directly to the donating action? Korean premium mineral water, MINEWATER [mine:w?:t?(r)] launched a new campaign that cares about people who suffers from the lack of drinking safe water. Even though people have good intentions to donate, connecting to sharing action is not easy at all.