STREET TREES WEAR NUPTSE JACKETS

TitleSTREET TREES WEAR NUPTSE JACKETS
BrandTHE NORTH FACE
Product / ServiceNUPTSE JACKETS
CategoryA05. Best Use of Ambient Media: Large Scale
EntrantJWT KOREA Seoul, SOUTH KOREA
Entrant Company:JWT KOREA Seoul, SOUTH KOREA
Advertising Agency:JWT KOREA Seoul, SOUTH KOREA
Media Agency:THOMPSON MEDIA Seoul, SOUTH KOREA

Credits

Name Company Position
Gyooyong Oh JWT Korea ECD
Suhong Yu JWT Korea CD
Sungsoo Hong JWT Korea AD
Jinho Kwon JWT Korea CW
Kyujung Lee JWT Korea AD
Eunjoo Choi JWT Korea AD
Jaejin Kim JWT Korea PD
Junyeol Choi JWT Korea PD

Results and Effectiveness

The morning of 'Soseol' during rush hour, people enjoyed to touch Nuptse jackets that twisted a winter scene and took pictures of them. The trees wearing Nuptse jackets have been spread out through news and various SNS. It has been led to improve brand image and sales.

Creative Execution

The Asian Solar Term 'Soseol,' It is the start of winter when people start to cover street trees with straw. In the morning of 'Soseol,' we covered street trees in downtown 'Seoul' with specifically designed TNF Nuptse jackets instead of the usual tree-covering.

Insights, Strategy and the Idea

The North Face is the original outdoor brand so it needs to present function of products outside in winter. Therefore, we decided to use winter street trees as a new media we indifferently pass by.