Results and Effectiveness

1. Healthy Trend Clinic is making 1136 calls for monthly health check telephone consultation 2, Healthy Trend Clinic is increasing in 36% for monthly health check appointments

Creative Execution

1.Paste special sticker which can sense temperature on the urinals. 2.When warm urine flows through the sticker, a bunch of ants appear on it. High percentage of glucose in urine is one of the important symptoms of diabetes. The creative idea is to utilize the characteristic of ants – prefer sweetness – to remind office workers to be aware of diabetes. Take good care.Book a Diabetes Test!

Insights, Strategy and the Idea

Most office workers live in unhealthy lives since they got too much pressure, usually stayed up very late at night, had abnormal dining habits, and so forth. But, they were not aware of their health problems. According to medical statistics, young office workers who had diabetes were increasing each year. The challenge is how to remind them to arrange a urine glucose test at Healthy Trend Clinic in their busy lives.