| Title | 1 MIN SONG FOR SHOWER |
| Brand | ONE FOUNDATION |
| Product / Service | ONE FOUNDATION |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Michael Dee | DDB China Group | Chief Creative Officer |
| Hesky Lu/Coobe Leung/Kurt Feng | DDB China Group | Associated Creative Director |
| Hesky Lu | DDB China Group | Copywriter |
| Coobe Leung/Michael Ma/Jack Xuan/Johnny Zou | DDB China Group | Art Director |
| Shih-Yen Lee | DDB China Group | Group Creative Director |
| Adam Wang | DDB China Group | Creative Director |
| George Ooi/Eugenia Cheng | DDB China Group | Agency Producer |
| James Chen | DDB China Group | Production Director |
| Steven Hua | DDB China Group | Account Supervisor |
Over 20,000 Chinese people downloaded the 1 minute Shower Song. Over 5,000 participated and uploaded their own Shower Song performances. More than 30,000 Weibo users (China’s largest microblog community) committed to supporting this movement. Unexpectedly, the campaign also received over 200 new Shower Songs created by the public, of which 10 best songs have been selected and now form The Shower Songs Album.
A song is usually about 4 minutes long, so we purposely composed a 1 minute song for The China One Foundation to launch. By reducing the length of the song, people would reduce the length of their showers. More impact to water saving, with less impact to people’s habits.
Most people love to sing in the shower, and out of every 5 people in China, 2 do this on a daily basis. Shower singers take longer, waste more water than those who do not sing.