| Title | UNLIMITED MOJITOS |
| Brand | TGI FRIDAYS |
| Product / Service | TGI FRIDAYS |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | Tbwa\santiago Mangada Puno | Executive Creative Director |
| Denise Tee | Tbwa\santiago Mangada Puno | Associate Creative Director |
| Manuel Villafania | Tbwa\santiago Mangada Puno | Creative Director |
| Nico Zapanta | Tbwa\santiago Mangada Puno | Art Director |
| Paolo Salcedo | Tbwa\santiago Mangada Puno | Copywriter |
| Dennis Carlos | Tbwa\santiago Mangada Puno | Print Producer |
| Laveena Pessumal | Tbwa\santiago Mangada Puno | Planner |
| Rabnel Evangelista | Tbwa\santiago Mangada Puno | Copywriter |
| Agnes Magallanes | Tequila\manila | Business Unit Director |
| Katya Gozo | Tequila\manila | Account Supervisor |
| John Ed De Vera | Tbwa\santiago Mangada Puno | Art Director |
| Romar Quiroz | Tbwa\santiago Mangada Puno | Final Artist |
| Chrissie Reyes | Tequila\manila | Account Manager |
By spending a few bucks on well-placed stickers in their own media, T.G.I. Friday's enjoyed a 40% increase in refills from October to December 2011. The unlimited mojitos, with the help of the stickers, made Friday's like Friday's again. --
The best way to tell people about the offer was a mojito sticker that multiplied itself. Strategically placed on mirrors in TGIFriday's bathrooms, it reminded them to drink again. And again. And again.
The T.G.I. Friday's experience is never complete without a drink. However, T.G.I. Friday's regulars hadn't been hitting the bar as much as they used to. They seemed to be drinking less and dining with their families more. T.G.I. Friday's needed a return to boisterous, unadulterated fun. What better way to have fun than with unlimited mojitos?