Title | JUAN TIME |
Brand | PIZZA HUT |
Product / Service | HATE LATE |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
David Guerrero | Bbdo Guerrero/Inc. | Cco/Copywriter |
Tin Sanchez | Bbdo Guerrero/Inc. | Ecd/Copywriter |
Brandie Tan | Bbdo Guerrero/Inc. | Ecd/Art Director |
Jao Bautista | Bbdo Guerrero/Inc. | Cd/Copywriter |
Meggy De Guzman | Bbdo Guerrero/Inc. | Acd/Copywriter |
Corey Cruz | Bbdo Guerrero/Inc. | Acd/Art Director |
Ian Sta Maria | Bbdo Guerrero/Inc. | Acd/Art Director |
Eia Garcia/Sheena Siao | Bbdo Guerrero/Inc. | Copywriter |
Leah Mababangloob/Karen Gosingan | Bbdo Guerrero/Inc. | Art Director |
Al Salvador | Bbdo Guerrero/Inc. | Print Producer |
Roshan Nandwani | Bbdo Guerrero/Inc. | Planner |
Celine Esguerra | Bbdo Guerrero/Inc. | Planner |
Pizza Hut has a commitment to punctuality with the long-running “Hate Late?” campaign. This year, they took on the Philippines’ ultimate challenge to timekeeping. The Philippines is notorious for starting the New Year at a range of different times.
For the first time, the country’s biggest television network and every Filipino who partied with Pizza Hut synchronized to the Philippine Standard Time and celebrated the New Year on time. All thanks to Pizza Hut arranging a little practice on December 30, 2011 at 7PM Philippine Standard Time. Exactly.
Pizza Hut – in partnering with the government’s Department of Science & Technology, and Discovery Channel – encouraged Filipinos to sync to the correct time through an integrated campaign which included a tweeting clock online, PR efforts and media buys, radio, on-ground event and activation, and non-traditional means like a modified spiel whenever they called the delivery hotline. The campaign also invited them to the Philippine’s first time synchronization event: The Pizza Hut New Year Pre-Countdown Countdown on December 30, 2011. This event was complete with parade, fireworks display and celebrity endorsers.