| Title | GOOD ENERGY TAXI |
| Brand | MERCURY ENERGY |
| Product / Service | MERCURY GOOD ENERGY TAXI |
| Entrant | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Entrant Company: | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Advertising Agency: | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andy Blood | TBWA\Digital Arts Network | Executive Creative Director |
| Ross Howard | TBWA\Digital Arts Network | Creative Director |
| Jake Fitter | TBWA\Digital Arts Network | Digital Creative |
| David Minty | TBWA\Digital Arts Network | Digital Designer |
| Ryan Sproull | TBWA\Digital Arts Network | Digital Strategist |
| Sarah Crosswell | TBWA\Digital Arts Network | Senior Producer |
| Mandy Eckford | TBWA\Digital Arts Network | Account Director |
| Sarah Osbourne | TBWA\Digital Arts Network | Account Manager |
| Simon Betton | TBWA\Digital Arts Network | Front End Developer |
| Hsichen Hsieh | TBWA\Digital Arts Network | Front End Developer |
| Patrick Li | TBWA\Digital Arts Network | Server-Side Developer |
| Johannes Gertz | TBWA\Digital Arts Network | Producer |
Introducing Mercury Energy’s ‘Good Energy’ Taxi - a taxi cab that runs on nothing but the good vibes between people: between passengers, the driver, pedestrians and anyone that might come into contact with it.
In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible. In doing so, we emphasized the 'car' in good Karma, and paid it forward so no-one had to pay a fare. All hail the Good Energy Taxi.
Instead of passengers having to pay for a fare with cash, we just asked them to pay with ‘good energy’ – by having fun, by being kind and sharing their own good natured-ness with those around them. Every positive tweet, every Facebook like, and every generous act, gave the taxi’s battery a boost allowing it to go further, and to make its way around our city.