| Title | IT'S A LONG STORY |
| Brand | DIAGEO |
| Product / Service | BULLEIT BOURBON |
| Category | A07. Script |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company: | RESOLUTION DESIGN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Dilallo | Chief Creative Officer | |
| Andy Dilallo | Executive Creative Director | |
| Tim Green | Creative Director | |
| Misha Mcdonald | Copywriter | |
| Sharon Edmondston | Art Director | |
| Rita Gagliardi | Agency Producer | |
| Peter Bosilkovski | Account Supervisor | |
| Matt Bruhn | Advertiser's Supervisor | |
| Kent Boswell | Producer | |
| Tim Dyroff | Director | |
| Song Zu | Sound Design/Arrangement | |
| Neil Monteith/Darren Coombes | Music | |
| Claire Kesby-Smith/Tom Grace | Account Manager | |
| Dylan Mcintrye | Production Designer | |
| Claire Kesby-Smith/Tom Grace | Account Manager | |
| Lara Allen | ProductionManager | |
| Dylan Mcintrye | Production Designer | |
| Lara Allen | Production Manager | |
| Angus Forbes | Leo Burnett Sydney | Agency Animator |
It's A Long Story is a campaign brings to life the unusual backstory that separates Bulleit Bourbon from other premium bourbons in the market. Just like the stories told over a frontier whiskey between friends, this video recounts Bulleit's dark history and the legendary whiskey that lived on long after the founder's - Augustus Bulleit's - untimely disappearance.