| Title | FATHER & DAUGHTER |
| Brand | SHICHIFUKU TOWEL |
| Product / Service | TOWEL |
| Category | A01. Animation |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
| Production Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Junichi Tanaka | Creative Director |
| Junichi Tanaka | Copywriter |
| Tsutomu Nezu | Agency Producer |
| Takeshi Wakui | Producer |
| Gaku Kinoshita | Director |
| Yumi Itakura | Editor |
| Haruna Torita | Sound Design/Arrangement |
| Gaku Kinoshita | Animation |
| Haruna Torita | Music |
| Robot Inc. | Production Designer |
| Robot Inc. | Production Designer |
SHICHIFUKU TOWEL is much softer than ordinal Japanese towel which is the biggest appeal point. This movie's mission is to communicate the softness of SHICHIFUKU TOWEL to the target who is men and women with kids. The towel in this movie is the original designed item of SHICHIFUKU TOWEL.