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Creative Effectiveness Spike
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Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
WATERMARK
DIAGEO AUSTRALIA
BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Short List
BREAK UP
NAB
BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
SHAVESUTRA
P&G
GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA

Creative Effectiveness Spike
SELLEYS 3 IN 1
SELLEYS
3 IN 1 ADHESIVE, SEALANT & GAP FILLER		 BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA

Creative Effectiveness Spike
THE RIPPLE EFFECT
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY		 GREY MELBOURNE AUSTRALIA

Creative Effectiveness Spike