Title | KUTSUKASU |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS RUNNING |
Category | A01. Creative Effectiveness |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA Hakuhodo | Executive Creative Director |
Hideyuki Tanaka | TBWA Hakuhodo | Creative Director |
Masaharu Kumagai | TBWA Hakuhodo | Copywriter |
Katsuhiro Shimizu | TBWA Hakuhodo | Art Director |
Wei-Chun Chu | TBWA Hakuhodo | Agency Producer |
Nozomi Imaoka | TBWA Hakuhodo | Digital Planner |
Finding the perfect pair for runners is a very difficult process and yet a very limited experience only at the stores. Since adidas retail stores were limited in it's location and numbers, not every runner had opportunities to find their perfect match in their neighborhood. adidas has always been searching for a better way to let all runners to try on adidas shoes anywhere, anytime. Our mission “Let all runners try their perfect match of adidas running shoes anytime, anywhere.”