| Title | FLIP YOUR PROFILE |
| Brand | CISCO CONSUMER PRODUCTS |
| Product / Service | FLIP VIDEO |
| Category | A01. Creative Effectiveness |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Neil Johnson | DDB Group Singapore | Chief Creative Officer |
| Joji Jacob | DDB Group Singapore | Group Executive Creative Director |
| Thomas Yang | DDB Group Singapore | Creative Director |
| Terrence Tan | DDB Group Singapore | Creative Director |
| Vinod Savio | DDB Group Singapore | Senior Copywriter |
| Naresh Kumar | DDB Group Singapore | Copywriter |
| Sham Nassar | DDB Group Singapore | Senior Art Director |
| Suhaimi Saadan | DDB Group Singapore | Art Director |
| Jeff Cheong | DDB Group Singapore | Head Of Tribal Ddb |
| Jackie They | DDB Group Singapore | Head Of Broadcast |
| Augustine Low | DDB Group Singapore | Lead Technologists |
| Gerald Yeo | DDB Group Singapore | Digital Architect |
| Rosslyn Chay | DDB Group Singapore | Developer |
| Viknesk Kumarr | DDB Group Singapore | Developer |
| Ng Chee Sheng | Ddb Group Singapore | Developer |
| Boby Ertanto | DDB Group Singapore | Developer |
| Shaun Quek | Cisco Consumer Products | Marketing Manager |
| Lit Yang Quek | Cisco Consumer Products | Senior Marketing Manager |
| Ciaran Lyons | Ddb Group Singapore | Assistant Director Of Technology |
| Wee Lee Yeo | Ddb Group Singapore | Head Of Technology |
Instead of creating advertising to market Cisco’s Flip Video cameras, we created a whole new medium. We took the most valuable real estate on the Web, the Facebook profile picture and enabled Facebook users to replace their static picture with a moving, breathing Facebook profile video. Each video ended with a brand message for Flip Video. Individuals, groups and brands quickly caught on, making ‘Flip your profile’ a social media phenomenon. The campaign saw sales trend up and generated earned media valued at over US$14million.