Title | DOG-A-LIKE |
Brand | MARS PETCARE |
Product / Service | MOBILE APP |
Category | A01. Creative Effectiveness |
Entrant | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Entrant Company: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Advertising Agency: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matty Burton | Whybin\TBWA Sydney | Executive Creative Director |
Dave Bowman | Whybin\TBWA Sydney | Executive Creative Director |
Russ Tucker | Whybin\TBWA Sydney | Digital Creative Director |
Hannes Ciatti | Whybin\TBWA Sydney | Art Director |
Dean Hamilton | Whybin\TBWA Sydney | Copywriter |
Aliza Nordin | Whybin\TBWA Sydney | Designer |
Prentice Porter | Whybin\TBWA Sydney | Designer |
Chris Rollings | Whybin\TBWA Sydney | Digital Producer |
Andrea Byrne | Whybin\TBWA Sydney | Account Director |
David Cox | Whybin\TBWA Sydney | Technical Lead |
James Kavanagh | Whybin\TBWA Sydney | Qa Analyst |
Andrew Plimmer | Motim/Nz | Ceo |
A negative stigma has surrounded shelter dogs for years with most people assuming they are either physically and/or mentally damaged. Naturally, this has led to fewer and fewer people visiting shelter homes to adopt. As a result, over 100,000 shelter dogs are being needlessly euthanised every single year across Australia. To help dispel the myths and prove that these dogs are in fact just like every other dog out there, we needed people to emotionally engage with the animals and discover first hand how healthy they are. So based on the insight that dogs look like their owners, we created a phone and Facebook app called Dog-A-Like. The app not only scans your facial features and matches them perfectly with an actual dog from the live PetRescue database, it lets you adopt your match when they would otherwise be put down. The best part is, when people discover there is actually a dog out there that looks just like them, an emotional connection is made and the chances of adoption drastically increase. Then, when they read the dog’s profile and learn how fit and healthy they really are, all preconceptions are dismissed. In the end, Dog-A-Like has turned the once negative experience of adopting a