Product / ServiceALIPAY
CategoryA01. Creative Effectiveness
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company:LOWE CHINA Shanghai, CHINA
Advertising Agency:LOWE CHINA Shanghai, CHINA


Name Company Position
Norman Tan Lowe China Chief Creative Officer
Frank Zhao Lowe China Creative Drector
Qiang Zeng Lowe China Creative Director
Connie Chua Lowe China Agency Producer
Elisha Lai Producer
Davia Wang Director
Elisha Lai Producer
David Wang Director
Peter Lin Cinematographer
Champion Huang Editor
Annie Lo Music
Gm5 Post Production

Brief Explanation

In china, a by-prouct os prosperity is the loss of honesty. 'Who can one trust?' is becoming a serious social issue... Th worlds's largest online payment platform, Alipay has taken on the mission to remind people about the value of trust. This is relevant to a financial insitution like Alipay, whose brand promise is 'Trust'. This online film campaign was launched on 23 June 2011, with the result of 10 million view in the first 6 days.