| Title | ZHENG BANGBANG |
| Brand | ALIPAY |
| Product / Service | ALIPAY |
| Category | A01. Creative Effectiveness |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company: | LOWE CHINA Shanghai, CHINA |
| Advertising Agency: | LOWE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Norman Tan | Lowe China | Chief Creative Officer |
| Frank Zhao | Lowe China | Creative Drector |
| Qiang Zeng | Lowe China | Creative Director |
| Connie Chua | Lowe China | Agency Producer |
| Elisha Lai | Producer | |
| Davia Wang | Director | |
| Elisha Lai | Producer | |
| David Wang | Director | |
| Peter Lin | Cinematographer | |
| Champion Huang | Editor | |
| Annie Lo | Music | |
| Gm5 | Post Production |
In china, a by-prouct os prosperity is the loss of honesty. 'Who can one trust?' is becoming a serious social issue... Th worlds's largest online payment platform, Alipay has taken on the mission to remind people about the value of trust. This is relevant to a financial insitution like Alipay, whose brand promise is 'Trust'. This online film campaign was launched on 23 June 2011, with the result of 10 million view in the first 6 days.