Title Brand Product / Service Entrant Company Location Production Company Location Award
C06 Other Digital Channels
LITTLE AMAZINGS
NOKIA / LUMIA
WUNDERMAN Sydney AUSTRALIA
C03 Interactive Tools
ICONIQ UNKNOWN
AVEX MANAGEMENT / ICONIQ
GROUND Tokyo / CYBER AGENT Tokyo JAPAN
A03 Cars & Automotive
WORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT
AUDI INDIA / AUDI R18 E-TRON QUATTRO
CREATIVELAND ASIA Mumbai INDIA
C03 Interactive Tools
BIRDS & THE BEES 2.0
STARHUB / SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE
DDB GROUP SINGAPORE SINGAPORE
Short List
A03 Cars & Automotive
MEANING OF MOVING
HONDA / HONDA HYBRID
BIS Tokyo / DENTSU Tokyo JAPAN
A02 Fast Moving Consumer Goods
DAILY LIFE EXHIBITION-IN 24 HOURS
UNI-PRESIDENT ENTERPRISES / DR.MILKER BRANDING
ADK TAIWAN CHINESE TAIPEI
A04 Other Consumer Products
VISUAL IDENTITY & DIGITAL PRESENCE
FASHIONARA.COM / E-COMMERCE WEBSITE
GROUP FMG Chennai / POD1 New York INDIA
C01 Viral Video
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
Short List
C02 Viral & Email Marketing, e-cards etc.
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
A05 Consumer Services
SPERM VISUALIZER
SPACE SHOWER NETWORK / SPACE SHOWER TV 'MUSIC SAVES TOMORROW'
PARTY Tokyo JAPAN
Silver Spike
C04 Community Applications
WIN AN ISLAND FOR A MONTH
INTEL / 2ND GENERATION INTEL® CORE PROCESSOR
OGILVY & MATHER Hong Kong HONG KONG
D01 Integrated Digital Campaign
CALORIE DIARY
7-ELEVEN / FRESH FOOD
E21 MAGICMEDIA / ECOWORK Taipei CHINESE TAIPEI
KNORR 321 RECIPE APPLICATION
UNILEVER / KNORR
AKQA Shanghai CHINA
A05 Consumer Services
BRIGHT SIREN
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Bronze Spike
C01 Viral Video
DON'T ABANDON YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION / ANIMAL CHARITY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Other Consumer Products
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
Short List
C04 Community Applications
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
Bronze Spike
C02 Viral & Email Marketing, e-cards etc.
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Short List
C03 Interactive Tools
DNA ID
TBWA\HAKUHODO DISRUPTION LAB / TBWA\HAKUHODO
TBWA\HAKUHODO Tokyo JAPAN
A02 Fast Moving Consumer Goods
OTSUKARE PRINCESS ANALYSIS
JOHNSON & JOHNSON VISION CARE / ACUVUE FOR ASTIGMATISM
McCANN ERICKSON JAPAN Tokyo JAPAN
AVATAR LIVE
KIRIN BREWERY / HYOKETSU
DENTSU Tokyo / RHIZOMATIKS Tokyo JAPAN
Short List
C02 Viral & Email Marketing, e-cards etc.
FASHION HUB
DAVID JONES / DAVID JONES FASHION HUB
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
A05 Consumer Services
MAPS 8-BIT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
C03 Interactive Tools
FRONTROW
GOOGLE AUSTRALIA / GOOGLE ADS
M&C SAATCHI Sydney / MARK Sydney AUSTRALIA
A04 Other Consumer Products
IVIS DO
CANON MARKETING JAPAN / IVIS
HAKUHODO Tokyo JAPAN
C04 Community Applications
MISSION: IMPOSSIBLE GHOST PROTOCOL
UNITED INTERNATIONAL PICTURES / MISSION IMPOSSIBLE 4
ARACHNID Petaling Jaya MALAYSIA
C01 Viral Video
CAR PARTS FOR THE WORLD
HYUNDAI / HYUNDAI
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D01 Integrated Digital Campaign
THE CHANCE
NIKE / NIKE
AKQA Shanghai CHINA
STRESSBUSTERS
ECU / UNIVERSITY
LONGTAIL PERTH AUSTRALIA
C01 Viral Video
EURO 2012 PASSION ON THE PITCH
HYUNDAI / HYUNDAI
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
C04 Community Applications
EURO 2012 MAKE A PLEDGE
HYUNDAI / HYUNDAI
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Other Consumer Products
PASSION PLANETARIUM
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
A02 Fast Moving Consumer Goods
PERSONALIZED PRAISE
SUNPROFITS INTERNATIONAL / NEW YOU MOISTURE Q
ADK TAIWAN CHINESE TAIPEI
C02 Viral & Email Marketing, e-cards etc.
3 HOURS ENDURANCE SURVEY
LIFECARD / V-PRECA
I&S BBDO Tokyo JAPAN
A05 Consumer Services
THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
BIRDS & THE BEES 2.0
STARHUB / SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE
DDB GROUP SINGAPORE SINGAPORE
C02 Viral & Email Marketing, e-cards etc.
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
C01 Viral Video
EURO 2012 TIME FOR A GAME CHANGER
HYUNDAI / HYUNDAI
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
C04 Community Applications
I AM UGLY BUT I GOT THE HOTTY
PFIZER / VIAGRA
GREY GROUP HONG KONG HONG KONG
A04 Other Consumer Products
UU MAP
UNIQLO / UNIQLO UNDERCOVER
PARTY Tokyo / DENTSU Tokyo JAPAN
Bronze Spike
D01 Integrated Digital Campaign
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
STEP-UP RECRUITMENT CAMPAIGN
NEW ZEALAND DEFENCE FORCE / ROYAL NEW ZEALAND AIR FORCE RECRUITMENT
SAATCHI & SAATCHI Auckland NEW ZEALAND
C04 Community Applications
YOUR SONG
SAMSUNG ASIA / CONSUMER ELECTRONICS
CHEIL WORLDWIDE SINGAPORE SINGAPORE
C01 Viral Video
GENESIS COUPE VS. AN ARROW
HYUNDAI / HYUNDAI GENESIS COUPE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
C02 Viral & Email Marketing, e-cards etc.
TWEET-A-THON
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
A04 Other Consumer Products
50,000 PEOPLE PROJECT
RYOHIN KEIKAKU / MUJI SOCKS
UNIT_ONE Tokyo / GROOVISIONS Tokyo JAPAN
A05 Consumer Services
EVERYBODY'S WELCOME TO VODAFONE
VODAFONE INDIA / TELECOMMUNICATION
MAXUS Mumbai INDIA
A04 Other Consumer Products
PYTHON
SARAH CONNERS / SPRING/SUMMER COLLECTION 2011/12
AIRBAG PRODUCTIONS MELBOURNE / THE POLISH ROOM Melbourne AUSTRALIA
A05 Consumer Services
3 HOURS ENDURANCE SURVEY
LIFECARD / V-PRECA
I&S BBDO Tokyo JAPAN
C02 Viral & Email Marketing, e-cards etc.
CELEBRATION TOWER
MOET HENNESSY DIAGEO / MOET ET CHANDON
McCANN ERICKSON JAPAN Tokyo JAPAN