Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Business Products & Services
GOOD JOB, ME!
STAFF SERVICE / RECRUITMENT AGENCY
HAKUHODO Tokyo JAPAN
A01 Corporate Information
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
Short List
C04 Community Applications
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
A04 Other Consumer Products
FINDING TRUE NORTH
VF / THE NORTH FACE
OGILVY SHANGHAI CHINA
C01 Viral Video
CANE TOAD ROAD
FORD MOTOR COMPANY / FALCON ECOBOOST
JWT Melbourne AUSTRALIA
D01 Integrated Digital Campaign
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM / TOURISM
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze Spike
A05 Consumer Services
BE READY
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / TRADERS HOTELS
MAXUS SINGAPORE SINGAPORE
C05 Games
WIN AN ISLAND FOR A MONTH
INTEL / 2ND GENERATION INTEL® CORE PROCESSOR
OGILVY & MATHER Hong Kong HONG KONG
B02 Consumer Products
LOST IN TRANSLATION
BMW/MINI / MINI AUSTRALIA
BADJAR OGILVY Melbourne AUSTRALIA
C06 Other Digital Channels
AUGMENTED REALITY CAMPAIGN
MAHINDRA & MAHINDRA / XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
C03 Interactive Tools
VISUAL ALPHABET
CORBIS CORPORATION / CORBIS IMAGES
McCANN WORLDGROUP Hong Kong HONG KONG
C02 Viral & Email Marketing, e-cards etc.
CLEAR ADVANTAGE
UNILEVER PHILIPPINES / CLEAR SHAMPOO
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
A07 Public Service, Charity & Fund Raising
TARGET NUCLEAR WEAPONS
RED CROSS / MAKE NUCLEAR WEAPONS THE TARGET
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
A03 Cars & Automotive
FLASHFORWARD
NISSAN / NISSAN
REACTIVE Melbourne AUSTRALIA
Short List
A02 Fast Moving Consumer Goods
SHARE WITH A FRIEND
STARBUCKS COFFEE / STARBUCKS DISCOVERIES
I&S BBDO Tokyo JAPAN
C01 Viral Video
TWEET RAIN STORY
NTT URBAN DEVELOPMENT / RESOLA TENJIN
I&S BBDO Tokyo / BBDO J WEST Fukuoka JAPAN
A02 Fast Moving Consumer Goods
AXE DRY | HOT ANGLE
UNILEVER JAPAN CUSTOMER MARKETING / AXE
BASCULE Tokyo JAPAN
Bronze Spike
A03 Cars & Automotive
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
C06 Other Digital Channels
FERRARI KI SAWARI AUGMENTED REALITY CAMPAIGN
VIDHU VINOD CHOPRA PRODUCTIONS / FERRARI KI SAWAARI
HUNGAMA DIGITAL SERVICES Mumbai INDIA
B02 Consumer Products
2012 SEXY SLOT MACHINE
UNILEVER / AXE 2012
NETBOOSTER ASIA Makati City THE PHILIPPINES
C03 Interactive Tools
MISSION 3D
LG / LGE 3D TECHNOLOGY
INNORED Seoul SOUTH KOREA
D01 Integrated Digital Campaign
BIRTHDAY HUNT
JETSTAR AIRWAYS / JETSTAR BIRTHDAY HUNT
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
A05 Consumer Services
OK GO - ALL IS NOT LOST
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
A04 Other Consumer Products
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
C04 Community Applications
SHARE FOR SMILES
OPERATION SMILE SINGAPORE / OPERATION SMILES FUNDRAISING
Y&R SINGAPORE SINGAPORE
A01 Corporate Information
DEMOLITION SITE
COURTS / COURTS WEBSTORE
DDB GROUP SINGAPORE SINGAPORE
Short List
C02 Viral & Email Marketing, e-cards etc.
PAUL (THE ORACLE) IS BACK!
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai / RUN ADVERTISING Changning District CHINA
C05 Games
POWERPLAY
CASTROL / CASTROL POWER 1
BATES SERCON New Delhi INDIA
A06 Business Products & Services
15 MINUTES LOVE
TOSHIBA / SCIB (SECONDARY BATTERY)
GREAT WORKS Tokyo / TAIYO KIKAKU Tokyo JAPAN
A01 Corporate Information
FLY ON THE NET AND SAY HI TO ALL OF TAIWAN!
TAISHIN BANK / THE ARTISTIC SUPPORT PROJECT
WEBGENE INFORMATION Taipei CHINESE TAIPEI
C05 Games
DELL SWITCHER, THE WORLD’S RECORD
DELL THAILAND / DELL INSPIRON R-SWITCH
MEDIACOM Bangkok THAILAND
C03 Interactive Tools
LIFE'S CHOICE
SOVEREIGN / LIFE'S CHOICE GAME
TBWA\DIGITAL ARTS NETWORK Auckland NEW ZEALAND
B02 Consumer Products
BUNDY 8-BALL
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
TWITTCOM
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
C04 Community Applications
I QUIT YOU
WEMATCH CONSULTING / MATCH MAKING
OGILVY & MATHER Bangkok THAILAND
Short List
A04 Other Consumer Products
I LOVE YOU GUYS!
MICROSOFT / WINDOWS PHONE
WUNDERMAN INTERNATIONAL Gurgaon INDIA
D01 Integrated Digital Campaign
BE READY
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / TRADERS HOTELS
MAXUS SINGAPORE SINGAPORE
C06 Other Digital Channels
GRAB THAT CRAB
BERLI JUKER / TASTO
ISOBAR THAILAND Bangkok / CARAT Bangkok THAILAND
A03 Cars & Automotive
DOTS NOW
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Gold Spike
C01 Viral Video
THE WALL TAKES IT ALL
ASIAN PAINTS / INTERIOR PAINT EMULSION
CONTRACT ADVERTISING INDIA Mumbai INDIA
A05 Consumer Services
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING / HONDA SMILE MISSION
DENTSU Tokyo JAPAN
A02 Fast Moving Consumer Goods
MOET CELEBRATION TOWER
MOET HENNESSY DIAGEO / MOET ET CHANDON
McCANN ERICKSON JAPAN Tokyo JAPAN
A05 Consumer Services
THE HOUSE OF DANCING WATER WEBSITE
MELCO CROWN ENTERTAINMENT / THE HOUSE OF DANCING WATER WEBSITE
ISOBAR HONG KONG HONG KONG
C01 Viral Video
INDIA'S FASTEST VIRAL
GLAXO SMITHKLINE CONSUMER HEALTHCARE / BOOST
MINDSHARE Gurgaon / GROUPM ESP Gurgaon INDIA
A03 Cars & Automotive
EXPERIENCES WEBSITE
MAHINDRA & MAHINDRA / MAHINDRA XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
C04 Community Applications
PULSE OF SINGAPORE
NESCAFÉ / INSTANT COFFEE MIXES
McCANN WORLDGROUP SINGAPORE SINGAPORE
D01 Integrated Digital Campaign
ENGERGY ALL THE WAY!
ZESPRI TAIWAN / ZESPRI KIWI
WEBGENE INFORMATION Taipei CHINESE TAIPEI
C02 Viral & Email Marketing, e-cards etc.
WORLD'S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND
BBDO INDIA Gurgaon INDIA
A02 Fast Moving Consumer Goods
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
C06 Other Digital Channels
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN