Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information
CORPORATE WEBSITE
TAIYOKIKAKU / CORPORATE BRANDING
TAIYO KIKAKU Tokyo / RHYTHM TYO Tokyo JAPAN
C05 Games
BE THE DRAGON
CREATIVE JUICE KUALA LUMPUR / CREATIVE JUICE KUALA LUMPUR FESTIVE GREETING
CREATIVE JUICE KUALA LUMPUR MALAYSIA
B05 Public Service, Charity & Fund Raising
SIGNATURE
MS SOCIETY OF NEW ZEALAND / MS AWARENESS
OGILVY BEIJING CHINA
B03 Consumer Services
USING LOCATION SEARCHES
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
B05 Public Service, Charity & Fund Raising
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok / MRM WORLDWIDE Bangkok THAILAND
Gold Spike
A01 Corporate Information
ANNIVERSARY SHARE
SHARP / 100TH YEAR ANNIVERSARY
HAKUHODO Osaka JAPAN
A06 Business Products & Services
TWEET RAIN STORY
NTT URBAN DEVELOPMENT / RESOLA TENJIN
I&S BBDO Tokyo / BBDO J WEST Fukuoka JAPAN
A02 Fast Moving Consumer Goods
FANTASTIC ANSWER!
COCA-COLA JAPAN / FANTA
McCANN ERICKSON JAPAN Tokyo JAPAN
Short List
C02 Viral & Email Marketing, e-cards etc.
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING / HONDA SMILE MISSION
DENTSU Tokyo JAPAN
Silver Spike
C05 Games
RAMAYANA
GOOGLE / GOOGLE CHROME LAUNCH IN INDONESIA
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
C04 Community Applications
POCARI IQ CHECK
OTSUKA PHARMACEUTICAL / POCARI SWEAT
DAIKO ADVERTISING Tokyo JAPAN
D01 Integrated Digital Campaign
TO BE A LIFE DRINK
OTSUKA PHARMACEUTICAL / POCARI SWEAT
DAIKO ADVERTISING Tokyo JAPAN
A05 Consumer Services
PLANETS
STARBUCKS / STARBUCKS
JWT SHANGHAI CHINA
A04 Other Consumer Products
TOILET BIKE NEO
TOTO / TOTO
DENTSU Tokyo / PARTY Tokyo JAPAN
C03 Interactive Tools
FONT FIGHTS FLOOD
THE THAI RED CROSS SOCIETY / FONT FIGHTS FLOOD
BBDO BANGKOK THAILAND
A03 Cars & Automotive
BARINA SPIRITED DRIVE
HOLDEN / HOLDEN BARINA
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
C06 Other Digital Channels
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
A07 Public Service, Charity & Fund Raising
SEA OF SUPPORT
REPUBLIC OF SINGAPORE NAVY / RECRUITMENT
Y&R SINGAPORE SINGAPORE
B02 Consumer Products
INSTANT ASTRONAUT - BANNER
VODAFONE / SAMSUNG SIII
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
C01 Viral Video
GOOGLE MAPS 8-BIT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
A05 Consumer Services
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
B02 Consumer Products
FLYING BANNER
PARROT / AR DRONE
BEACON COMMUNICATIONS Tokyo / LEO BURNETT Tokyo JAPAN
Short List
C01 Viral Video
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION / HEALTH PROMOTION FOUNDATION
OGILVY & MATHER Bangkok THAILAND
A03 Cars & Automotive
BIG POINTS
BMW JAPAN / MINI CROSSOVER
FRONTAGE Tokyo JAPAN
Bronze Spike
A07 Public Service, Charity & Fund Raising
THE DEFENCE ALUMNI NETWORK
AUSTRALIAN DEPARTMENT OF DEFENCE / THE DEFENCE ALUMNI NETWORK
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Short List
D01 Integrated Digital Campaign
PLANETS
STARBUCKS / STARBUCKS
JWT SHANGHAI CHINA
A04 Other Consumer Products
THE ADVENTURES OF BERNIE THE SCHOOLBOY
SONY MUSIC / JOANNA WANG
BREMEN DIGITAL CREATIVE Taipei CHINESE TAIPEI
C04 Community Applications
REQUEST ONLINE
OTSUKA PHARMACEUTICAL / POCARI SWEAT
DAIKO ADVERTISING Tokyo JAPAN
C02 Viral & Email Marketing, e-cards etc.
LEAKED EMAIL INVITE
THE COMMUNICATIONS COUNCIL / AWARD SCHOOL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
C05 Games
STEP-UP RECRUITMENT GAME
NEW ZEALAND DEFENCE FORCE / ROYAL NEW ZEALAND AIR FORCE RECRUITMENT
SAATCHI & SAATCHI Auckland NEW ZEALAND
A06 Business Products & Services
VISUAL ALPHABET
CORBIS CORPORATION / CORBIS IMAGES
McCANN WORLDGROUP Hong Kong HONG KONG
A01 Corporate Information
'THE CALL' FOR ENTRIES
ASSOCIATION OF ACCREDITED ADVERTISING AGENTS MALAYSIA / KANCIL AWARDS CALL FOR ENTRY
TBWA\KUALA LUMPUR MALAYSIA
C06 Other Digital Channels
NRMA MOTION ACTIVATED POSTER
INSURANCE AUSTRALIA GROUP / NSW COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
A02 Fast Moving Consumer Goods
REGAIN REJAPAN PROJECT
DAIICHI SANKYO HEALTHCARE / MEDICAL & NONMEDICAL PRODUCTS/COSMETICS/EQUIPMENT
DENTSU Tokyo JAPAN
C03 Interactive Tools
DRY ZERO GOLF
ASAHI BREWERIES / ASAHI DRY ZERO
DENTSU CREATIVE X Tokyo JAPAN
A02 Fast Moving Consumer Goods
HAY FEVER LOTTO
NIHON KRAFT FOODS / HALLS
ADK JAPAN Tokyo JAPAN
B02 Consumer Products
TYPE LIKE CRAZY FOR THE JETTA
VOLKSWAGEN / VOLKSWAGEN
GREY DIGITAL Mumbai INDIA
A03 Cars & Automotive
NEW STAR OF INDIA
NISSAN / NISSAN (BRAND)
AKQA London / PHONETHICS MOBILE MEDIA Mumbai UNITED KINGDOM
A07 Public Service, Charity & Fund Raising
HITS
GABRIELA / CAMPAIGN AGAINST SEX SCANDAL VIDEOS
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
C05 Games
EDGE OF THE INTERNET
MICROSOFT / INTERNET EXPLORER 9
WUNDERMAN Sydney AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Gold Spike
A01 Corporate Information
PERTHNOW/SUNDAY TIMES
PERTHNOW/SUNDAY TIMES / NEWSPAPERS
LONGTAIL PERTH AUSTRALIA
C06 Other Digital Channels
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Grand Prix
C03 Interactive Tools
KNORR 321 RECIPE APPLICATION
UNILEVER / KNORR
AKQA Shanghai CHINA
A04 Other Consumer Products
A BITE OF THE GREEN APPPLE LOVE
TAIWAN BEER / SWEET TOUCH FRUIT BEER
McCANN TAIWAN Taipei CHINESE TAIPEI
A05 Consumer Services
JB HI-FI NOW
JB HI-FI / JB HI-FI NOW
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Short List
C01 Viral Video
GIFT OF LIFE
ENERGIZER PHILIPPINES / ENERGIZER BATTERY
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
D01 Integrated Digital Campaign
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
C04 Community Applications
AMAZING ME
NOKIA THAILAND / NOKIA LUMIA
WUNDERMAN Bangkok THAILAND
A06 Business Products & Services
YELLOW TOOLBOX
YELLOW NZ / INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Bronze Spike