| Title | PAUL (THE ORACLE) IS BACK! |
| Brand | KIA MOTORS |
| Product / Service | SORENTO |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | RUN ADVERTISING Changning District, CHINA |
| Name | Company | Position |
|---|---|---|
| T.h Yoon | Kia Motors China | General Manager |
| D.k Kim | Kia Motors China | Vp/Marketing Dept |
| J.l Jin | Kia Motors China | Manager/Marketing Dept |
| Y.m Zhou | Kia Motors China | Associate/Marketing Dept |
| Jun Lee | Innocean Worldwide China/Shanghai | Group Account Director |
| Jay H. Kim | Innocean Worldwide China/Shanghai | Campaign Director |
| Tony Jin | Innocean Worldwide China/Shanghai | Art Director |
| Vicky Kim | Innocean Worldwide China/Shanghai | Campaign Manager |
| Joongho Chu | Innocean Worldwide China/Shanghai | Campaign Executive |
| Johnston Lee | Run Advertising(Shanghai) Co./Ltd | General Manager |
| Capo Bao | Run Advertising(Shanghai) Co./Ltd | Creative Director |
| Ronnie Jiang | Run Advertising(Shanghai) Co./Ltd | Deputy Gm |
| Stella Zhou | Run Advertising(Shanghai) Co./Ltd | Associate Ad |
| Eco Yu | Elead Mobile Advertising Co./Ltd | Designer |
| Zhen Wang | Elead Mobile Advertising Co./Ltd | Project Manager |
| Leo Lee | Allyes Quanshi Eastern China Branch | Business Director |
| Harry Zhao | Allyes Quanshi Eastern China Branch | Account Director |
| Steven Zhou | Allyes Quanshi Eastern China Branch | Account Manager |
| Stely Yu | Allyes Quanshi Eastern China Branch | Art Director |
| Raymond Teng | Allyes Quanshi Eastern China Branch | Senior Social-Marketing Manager |
During EURO 2012 we prepared game prediction event using smart-phone apps and need to promote this to target audience. Since this event was all about "Prediction", we decided to make "Paul the octopus" resurrected in China. Paul communicated with audience through his Weibo & Viral video called "Paul is back", which has story that Paul predicts every games, and get prize or punishment based on the game result.This is the China first interactive sitcom, completed by every game result, his prediction & audiences' opinion. His Weibo posting were viewed by +18,000,000 audience & brought +100,000 new fans to KIA Weibo.