BATTLE OF THE BANDS

Short List
TitleBATTLE OF THE BANDS
ClientHEINEKEN-APB(CHINA)
Product / ServiceTIGER TRANSLATE
CategoryA02. Fast Moving Consumer Goods
EntrantHYLINK DIGITAL SOLUTIONS Shanghai, CHINA
Entrant Company:HYLINK DIGITAL SOLUTIONS Shanghai, CHINA
Advertising/Web Design Agency:HYLINK DIGITAL SOLUTIONS Shanghai, CHINA

Brief Explanation

In China, Rock is a growing channel for expression among youths, but is not yet a mature industry. Challenge: Although rock is growing, it is still hard to discover. Objective: Build a platform for musicians and fans to discover, share and keep the Rock spirit alive Execution: A) Battle Of The Bands to involve musicians B) An interactive map of China using user data showed how Rockers are connected, combining interactive polygons with real-time data from the offline events. Results: 31,700,000 watched the live streaming 21,837 unique visits Band registration 259, up by 208% Sales increased by 160% during campaign.

Credits

Name Company Position
Bill Ho Hylink Creative Director
Jonathan Lim Hylink Assoc. Creative Director
Jack Lee Hylink Senior Group Head
Jasmine Huang Hylink Copywriter
Tony Lu Hylink Project Director
Ella Guo Hylink Project Manager
Su Zhe Hylink Senior Flash Programmer
Jiang Yongtao Hylink Technical Manager
Chen Lingjia Hylink Flash Art Director
Jin Yao Hylink Flash Art Director
Susan Sun Hylink Business Director
Zhang Wenjing Hylink Account Service
Links
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