| Title | SOCIAL BOOKMARK |
| Brand | KODANSHA |
| Product / Service | PUBLISHER |
| Category | A04. Other Consumer Products |
| Entrant | 777INTERACTIVE Tokyo, JAPAN |
| Entrant Company: | 777INTERACTIVE Tokyo, JAPAN |
| Advertising/Web Design Agency: | 777INTERACTIVE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tomoki Harada | Tbwa\hakuhodo | Executive Creative Director |
| Hiroshi Hori | Hakuhodo | Executive Creative Director |
| Junya Masuda | 777interactive | Creative Director |
| Takaki Kobayashi | Hakuhodo | Creative Director |
| Tomoki Harada | Tbwa\hakuhodo | Copywriter |
| Masayasu Fujimoto | Hakuhodo | Art Director |
| Toshihiro Kojima | N/A | Designer |
| Michinari Ito | Hakuhodo | Agency Producer |
| Mariko Kojima | Hakuhodo | Agency Producer |
| Yosuke Yokomaku | Hakuhodo | Agency Producer |
| Eisaku Miyashita | Tyo Inc. - Id Division | Interactive Producer |
| Soochul Kim | Tyo Inc. - Id Division | Interactive Producer |
| Yoshinobu Ishikawa | Tyo Inc. - Id Division | Interactive Director |
| Yujiro Hayashi | Tyo Inc. - Id Division | Flasher |
| Kenichi Higashi | Tyo Inc. - Id Division | Programmer |
| Junya Masuda | 777interactive | Planner |
| Joji Moro | Hakuhodo | Planner |
| Takaki Kobayashi | Hakuhodo | Planner |
| Kazuaki Kuribayashi | Hakuhodo | Planner |
| Takahiro Miura | Hakuhodo | Pr Planner |
We developed an in-store presentation system called “Social Bookmark”. Key items were “bookmarks” and bookmarked review by the readers submitted online. These reviews became “bookmarks” which one by one were placed in the in-store POP, becoming a part of a system created in sync with social media.