Spikes Asia 2021

Winners & Shortlists

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SOCIAL BOOKMARK

Short List

Title	SOCIAL BOOKMARK
Client	KODANSHA
Product / Service	PUBLISHER
Category	A04. Other Consumer Products
Entrant	777INTERACTIVE Tokyo, JAPAN
Entrant Company:	777INTERACTIVE Tokyo, JAPAN
Advertising/Web Design Agency:	777INTERACTIVE Tokyo, JAPAN

Brief Explanation

We developed an in-store presentation system called “Social Bookmark”. Key items were “bookmarks” and bookmarked review by the readers submitted online. These reviews became “bookmarks” which one by one were placed in the in-store POP, becoming a part of a system created in sync with social media.

Credits

Name	Company	Position
Tomoki Harada	Tbwa\hakuhodo	Executive Creative Director
Hiroshi Hori	Hakuhodo	Executive Creative Director
Junya Masuda	777interactive	Creative Director
Takaki Kobayashi	Hakuhodo	Creative Director
Tomoki Harada	Tbwa\hakuhodo	Copywriter
Masayasu Fujimoto	Hakuhodo	Art Director
Toshihiro Kojima	N/A	Designer
Michinari Ito	Hakuhodo	Agency Producer
Mariko Kojima	Hakuhodo	Agency Producer
Yosuke Yokomaku	Hakuhodo	Agency Producer
Eisaku Miyashita	Tyo Inc. - Id Division	Interactive Producer
Soochul Kim	Tyo Inc. - Id Division	Interactive Producer
Yoshinobu Ishikawa	Tyo Inc. - Id Division	Interactive Director
Yujiro Hayashi	Tyo Inc. - Id Division	Flasher
Kenichi Higashi	Tyo Inc. - Id Division	Programmer
Junya Masuda	777interactive	Planner
Joji Moro	Hakuhodo	Planner
Takaki Kobayashi	Hakuhodo	Planner
Kazuaki Kuribayashi	Hakuhodo	Planner
Takahiro Miura	Hakuhodo	Pr Planner

Links

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