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SOCIAL BOOKMARK

Short List
TitleSOCIAL BOOKMARK
ClientKODANSHA
Product/ServicePUBLISHER
CategoryA04. Other Consumer Products
Entrant777INTERACTIVE Tokyo, JAPAN
Entrant Company:777INTERACTIVE Tokyo, JAPAN
Advertising/Web Design Agency:777INTERACTIVE Tokyo, JAPAN

Brief Explanation

We developed an in-store presentation system called “Social Bookmark”. Key items were “bookmarks” and bookmarked review by the readers submitted online. These reviews became “bookmarks” which one by one were placed in the in-store POP, becoming a part of a system created in sync with social media.

Credits

Name Company Position
Tomoki Harada Tbwa\hakuhodo Executive Creative Director
Hiroshi Hori Hakuhodo Executive Creative Director
Junya Masuda 777interactive Creative Director
Takaki Kobayashi Hakuhodo Creative Director
Tomoki Harada Tbwa\hakuhodo Copywriter
Masayasu Fujimoto Hakuhodo Art Director
Toshihiro Kojima N/A Designer
Michinari Ito Hakuhodo Agency Producer
Mariko Kojima Hakuhodo Agency Producer
Yosuke Yokomaku Hakuhodo Agency Producer
Eisaku Miyashita Tyo Inc. - Id Division Interactive Producer
Soochul Kim Tyo Inc. - Id Division Interactive Producer
Yoshinobu Ishikawa Tyo Inc. - Id Division Interactive Director
Yujiro Hayashi Tyo Inc. - Id Division Flasher
Kenichi Higashi Tyo Inc. - Id Division Programmer
Junya Masuda 777interactive Planner
Joji Moro Hakuhodo Planner
Takaki Kobayashi Hakuhodo Planner
Kazuaki Kuribayashi Hakuhodo Planner
Takahiro Miura Hakuhodo Pr Planner
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