| Title | DELL SWITCHER, THE WORLD’S RECORD |
| Brand | DELL THAILAND |
| Product / Service | DELL INSPIRON R-SWITCH |
| Category | C05. Games |
| Entrant | MEDIACOM Bangkok, THAILAND |
| Entrant Company: | MEDIACOM Bangkok, THAILAND |
| Advertising/Web Design Agency: | MEDIACOM Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Praopilas Cheevakrianggrai | Wpp (Thailand) Ltd - Mediacom | Digital Media Manager |
| Kannathakorn Rattanawenawatee | Wpp (Thailand) Ltd - Mediacom | Digital Planning Specialist |
| Kitworawej Phongsuwanku | Wpp (Thailand) Ltd - Mediacom | Creative Group Head |
| Vitavas Sumanuss | Wpp (Thailand) Ltd - Mediacom | Interactive Art Director |
| Plaipaloch Youanek | Wpp (Thailand) Ltd - Mediacom | Interactive Art Director |
| Noppawitch Thienmongkol | Wpp (Thailand) Ltd - Mediacom | Creative Specialist |
| Thanyakarn Khongngarm | Wpp (Thailand) Ltd - Mediacom | Web Designer |
| Waewphan Pisansinsakul | Wpp (Thailand) Ltd - Mediacom | Senior Developer |
| Wachara Nilsonti | Wpp (Thailand) Ltd - Mediacom | Flash Specialist |
| Saranyu Klyphun | Wpp (Thailand) Ltd - Mediacom | Copywriter |
In Thailand’s highly competitive laptop market, we needed to differentiate and communicate our unique selling point, Dell Inspiron R-Switch comes with a switchable cover function and easily changeable. By asking "If you think you can be faster,...” we use online interactive game, challenging players to switch the product’s cover as fast as they can by competing with a variety of 10 comical clips. The aim is to switch the cover while each clip runs as fast as possible, the faster the cover is changed; the more points are credited. One fastest winner scores the grand prize, a Dell Inspiron Laptop.