HARMONIUM LOVE

Short List
TitleHARMONIUM LOVE
ClientMOHAN MUSIC PALACE
Product / ServiceMUSICAL INSTRUMENTS
CategoryA04. Other Consumer Products
EntrantWEBCHUTNEY STUDIO New Delhi, INDIA
Entrant Company:WEBCHUTNEY STUDIO New Delhi, INDIA
Advertising/Web Design Agency:WEBCHUTNEY STUDIO New Delhi, INDIA

Brief Explanation

With the introduction of electronic organs, the Harmonium, a traditional Indian reed instrument witnessed drastic dip in sales. Mohan Music Palace, a 70 year-old shop in New Delhi, India wanted to resurrect the love for Harmoniums among the urban Indian youth. Armed with an offbeat, inventive idea, we created a first-of-its-kind online simulation of this instrument on a laptop. On the website, users can actually ‘play’ their laptop like they would play the Harmonium creating a unique, engaging experience. Mohan Music Palace received over 5 times the usual quote requests with almost a third of them converting into actual sales.

Credits

Name Company Position
Gurbaksh Singh Webchutney Creative Director
Abhishek Saxena Webchutney Designer
Sattvik Mishra Webchutney Group Head (Copy)
Akshay Raheja Webchutney Audio Visual Engineer
Mandeep Singh Webchutney Flash Developer
Hemant Kumar Webchutney Flash Developer
Links
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