Title | CIRCLE |
Brand | MS SOCIETY OF NEW ZEALAND |
Product / Service | MS AWARENESS |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Creative Director |
Ken Leung | Ultd | Art Director |
Doug Schiff | Ogilvy Beijing | Copywriter |
Ultd | Digital Production |
Multiple Sclerosis is a debilitating disease that attacks women in the prime of their lives—most often while in their 30s. One of the most disabling symptoms of MS is the rapid loss of muscle control, rendering even the most basic daily tasks nearly impossible. The MS Society of New Zealand supplies a variety of support for victims and their families. To better do so they wanted to inform, and create empathy for those stricken with MS with a banner campaign.