Title | SINGULAR MASTERPIECE |
Brand | VOLKSWAGEN |
Product / Service | VW PHAETON |
Category | A03. Cars & Automotive |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
Darren Crawforth | Ogilvy Beijing | Creative Director |
Leo Liu/Michael Chu | Ogilvy Beijing | Creative Director |
Xiao Kui | Ogilvy Beijing | Copywriter |
Doug Schiff | Ogilvy Beijing | Copywriter |
Michael Chu/Darren Crawforth | Ogilvy Beijing | Art Director |
Cheng Geng/Li Zhi | Ogilvy Beijing | Art Director |
Shin Yamaharu | Ogilvy Beijing | Programer |
Michael Chu | Ogilvy Beijing | Designer |
Han Wei | Ogilvy Beijing | Agency Producer |
Susan Reud-Anderson | Executive Producer | |
Lars Nordenson | Producer | |
Johan Perjus | Director | |
B-Reel | Production Company | |
Magoo 3d Studios | Cg/Vfx And Post Production | |
Henrik Jernberg | Producer | |
Jens Lindgren | Vfx Supervisor | |
Emil Meition/Frida Nerdal/Henrik Sandberg/Jens Lindgren | Compositing | |
Jonas Stenquist/Pär Wahlund/Stefan Eriksson/Thomas Volkmann | Animation | |
Plan 8 | Music Composing/Site Sound Programing |
This is an interactive website taking users through a seamless motion-control-created journey between the history, traditions and culture of Dresden, Germany, and Volkswagen's amazing Transparent Factory, where the Phaeton is built. The experience allows the user to travel back and forth between the elaborate scenes at a pace of their choice, gaining a deeper appreciation for how the Factory and way of making the Phaeton reflects the culture of the area. Additionally, users are able to stop at any one of 27 hotspots to delve into more detail about a given feature or point in history.