YELLOW TOOLBOX
Silver Spike
| Title | YELLOW TOOLBOX |
| Brand | YELLOW NZ |
| Product / Service | INTEGRATED ADVERTISING SOLUTIONS |
| Category | D01. Integrated Digital Campaign |
| Entrant | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Entrant Company: | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Advertising/Web Design Agency: | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Toby Talbot | Ddb Group Nz | Executive Creative Director |
| Aaron Goldring | Rapp Tribal | Creative Director |
| David Reid | Rapp Tribal | Deputy Creative Director |
| Stephen Anderson | Rapp Tribal | Deputy Creative Director |
| Maria Ward | Ddb Group Nz | Creative Director |
| Ian Hulme | Rapp Tribal | Digital Planner |
| Misa Mcconnnell | Rapp Tribal | Copywriter |
| Katja Green | Rapp Tribal | Senior Account Manager |
| Paul Shannon | Rapp Tribal | Senior Digital Producer |
| Jason Vertongen | Rapp Tribal | Lead Digital Designer |
| Greg Jones | Ddb Nz | Group Business Director |
| Ryan Davies | Ddb Nz | Senior Account Manager |
| David Wilson | Rapp Tribal | Senior Account Manager |
| Patrick Hancock | Retail Engine | Nz Business Director |
| Heath Lewis | Retail Engine | Technologist |
| Cameron Crosby | Rapp Tribal | Senior Developer |
| Taylor Rugis | Rapp Tribal | Developer |
| Kellie Nathan | Yellow | Director Of Business Transformation |
| Maja Lee | Yellow | Head Of Communications And Media |
| Varsha Singh | Yellow | Digital Communications Manager |
Brief Explanation
We gave 12 businesses a set of advertising online tools. Then measured how each of them did. From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further. In other words, we weren’t just talking about how good the product was we actively showed it.