| Title | LE SIT-UP DE L’ORTEIL GÉANT |
| Brand | SCA TISSUE HK |
| Product / Service | TEMPO ICY MENTHOL TISSUE |
| Category | C01. Viral Video |
| Entrant | PUBLICIS HONG KONG, HONG KONG |
| Entrant Company: | PUBLICIS HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | PUBLICIS HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Mark Birman | Publicis Hong Kong | Executive Creative Director |
| Mike Chiu | Publicis Hong Kong | Creative Director |
| Pauline Tsang | Publicis Hong Kong | Creative Director |
| Bernice Fong | Publicis Hong Kong | Group Account Director |
| Luzia Tam | Publicis Hong Kong | Account Director |
| Robert Cheung | Publicis Hong Kong | Agency Producer |
| Arashi Lowni | Publicis Hong Kong | Digital Creative Director |
| Susan Chan | Publicis Hong Kong | Assistant Art Director |
| Andy Leung | Publicis Hong Kong | Assistant Art Director |
| Natalie Lee | Publicis Hong Kong | Copywriter |
| Khan Chung | Publicis Hong Kong | Digital Designer |
| John Wong | Publicis Hong Kong | Account Executive |
| Jocelyn Tam | N/A | Film Editor |
| Terdsak Janpan | Cine Digital | Music Production |
| Barry Ho | Saxophone Performer |
Background: Tempo Icy Menthol is a new, menthol-scented facial tissue. Its refreshing scent can give people an instant lift. The tissue market in Hong Kong is saturated with competitors offering similar products. The challenge was to launch Icy Menthol with maximum impact on a minimal media budget. A series of “Power Up” videos featuring interesting characters was created to demonstrate how “Powered Up” they felt after using Icy Menthol. The campaign aimed to depict the entire city, including humans and even inanimate objects, as being Powered Up! Results: Sales of Tempo Icy Menthol increased rapidly. Facebook fans of Tempo doubled.