| Title | FERRARI KI SAWARI AUGMENTED REALITY CAMPAIGN |
| Brand | VIDHU VINOD CHOPRA PRODUCTIONS |
| Product / Service | FERRARI KI SAWAARI |
| Category | C06. Other Digital Channels |
| Entrant | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Entrant Company: | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Advertising/Web Design Agency: | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Carlton D'silva | Hungama Digital Services Pvt. Ltd. | Chief Creative Officer |
| Kamal Amesur | Hungama Digital Services Pvt. Ltd. | Creative Director |
The objective was to create buzz and promote the movie - Ferrari Ki Sawaari and give moviegoers something they would cherish. An augmented reality campaign was carried out in 2 malls in Mumbai which allowed the audience to drive a virtual Ferrari. This was the first time a Bollywood movie used augmented reality. We clicked snaps of the users as they drove their virtual Ferrari, which they could instantly share on Facebook. In a span of 5 days, more than 2500 people participated in the activity to drive the virtual Ferrari and shared their photos on Facebook.