Brief Explanation

Mahindra XUV500 at The New Delhi Auto Expo was slotted just before the launch of the second batch of the SUVs. The XUV500 is inspired by a Cheetah and the team decided to bring the Cheetah to life. The concept was to make the wild animal as well as the audience interact with the SUV. This was the first time an AR campaign was created that integrated outdoor media with AR software and animation. People virtually played, petted and interacted with a Cheetah. The campaign was the talk of not only the town, media but the auto and digital industry.