BYO CUP DAY

Gold Spike
TitleBYO CUP DAY
Client7-ELEVEN
Product/ServiceSLURPEE
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising/Web Design Agency:LEO BURNETT Melbourne, AUSTRALIA
2nd Advertising/Web Design Agency:RODEO Melbourne, AUSTRALIA

Brief Explanation

On the 21st September 2011, ‘Bring Your Own Cup’ Day was born. We gave Australians the freedom to bring anything they liked into a 7-Eleven store and fill it up with Slurpee – all for the price of a medium cup (A$2.60). Gumboots, vases, trophies, buckets, viking helmets – anything that fitted within the specially designed in-store gauge was fair game. Promoted through Facebook and activated in-store with posters and a launch event – it was a Slurper’s dream come true.

Credits

Name Company Position
Jason Williams Leo Burnett Melbourne Executive Creative Director
Andrew Woodhead Creative Group Head
Elle Bullen Copywriter
James Orr Art Director
Patrick Rowe General Manager
Ari Sztal Group Account Director
Ben Cliffe Planner
Tony Le Account Manager
Eamonn Dixon Copywriter
Terence Thean Rodeo Digital/Social Build
Leah Grant Haystac Pr
Neville Betts OMD Media
Links
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