| Title | BLOGGED & BOUND |
| Brand | UNILEVER AUSTRALIA |
| Product / Service | TONI&GUY |
| Category | D01. Integrated Digital Campaign |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | JWT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Harricks | Jwt Sydney | Executive Creative Director |
| Ashadi Hopper | Jwt Sydney | National Creative Director/Digital/Direct |
| Daniella Adam | Jwt Sydney | Senior Art Director |
| Tahlia Calvisi | Jwt Sydney | Writer |
| Jesse James Mcelroy | Jwt Sydney | Director/Editor |
| Milly Hall | Jwt Sydney | Snr Account Director |
| Sarah Pritchard | Jwt Sydney | Account Director |
| Nicole Conway | Jwt Sydney | Account Manager |
| Vicky Rhedey | Jwt Sydney | Producer |
| David Johnson | Jwt Sydney | Developer |
| Daniela Gillis | Jwt Sydney | Producer |
| Matt Townsley | Jwt Sydney | Retoucher |
| Salvatore Cavallaro | Jwt Sydney | Finished Artist |
| Graham Mahn | Jwt Sydney | Head Of Print |
| Angus Hennah | Jwt Sydney | Executive Creative Director |
| Taek Yang | Dimension Studios | Photographer |
| Peter Boone | Unilever Australia | Chief Marketing Officer |
| George O'neil | Unilever Australia | Marketing Manager Haircare |
| Candice Fernandez | Unilever Australia | Marketing Specialist |
| Radek Strzelecki | Unilever Australia | Marketing Specialist |
TONI&GUY Blogged and Bound is a content platform designed to engage with Fashion bloggers and establish a long term relationship with the blogging community. To do this, we created a bespoke digital publication & limited edition book that profiled a select group of 20 influential Australian bloggers. Each blogger featured across two double page spreads and was photographed by a renowned Australian fashion photographer. Augmenting the book are 20 web films that explore each bloggers’ rituals and takes the viewer on a journey through their fashion inspiration. Bloggers offer their perspective on fashion while describing the role their hair plays in achieving an overall ‘look’.