| Title | INDIA'S FASTEST VIRAL |
| Brand | GLAXO SMITHKLINE CONSUMER HEALTHCARE |
| Product / Service | BOOST |
| Category | C01. Viral Video |
| Entrant | MINDSHARE Gurgaon, INDIA |
| Entrant Company: | MINDSHARE Gurgaon, INDIA |
| Advertising/Web Design Agency: | MINDSHARE Gurgaon, INDIA |
| 2nd Advertising/Web Design Agency: | GROUPM ESP Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Karthik Nagarajan | Groupm | National Director - Social Media And Insights |
| Sheetal Goel | Groupm | Social Media Strategy Lead |
| Ruchi Sharma | Mindshare | Partner - Strategy |
| Ankit Vohra | Mindshare | Director - Strategy |
| J Sathyan | Groupm Esp | National Director - Content |
| Maulshree Joshi | Groupm Esp | Creative Director |
| Mehrzad Contractor | Groupm Esp | Assistant Director |
| Ajay Koul | Groupm Esp | Production Controller |
| Sonali Malaviya | Mindshare | Principal Partner - Client Leadership |
| Animesh Kumar | Groupm Interaction | Search Director |
| James Wairokpam | Mindshare | Creative Supervisor - Art |
As the world's favorite cricketer approached the sport's most awaited milestone - a hundred international hundreds, Boost planned a unique celebration. We created an anthem and launched it not on network television but on YouTube - where it reached a million views in just 2 days! Brand mentions grew 145 times over last 6 months and sales grew by 45% in the month of the anthem launch! While half the videos on YouTube fail to gather even 500 views and only 0.33% reach a million views, the anthem garnered 5.5 million views.