DOTS NOW
Gold Spike
| Title | DOTS NOW |
| Brand | HONDA MOTOR |
| Product / Service | INTERNAVI |
| Category | A03. Cars & Automotive |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
| Yu Orai | Dentsu Inc. | Art Director |
| Kotaro Yamaguchi | Art Director | |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter |
| Tadafumi Nogawa/Aiko Sugawara | Honda Motor Co., Ltd. | System Architecture Designer |
| Toshiyuki Nagashima | Metaphor | Director |
| Takato Kanehara | Metaphor | Designer |
| Ichitaro Masuda/Yosuke Seki | Metaphor | Flash Developer |
| Hiroki Hirano | Iret Inc. | Sever-Side Developer |
| Shuta Hasunuma | Sound Designer | |
| Takao Kaburaki/Takuma Sato | Dentsu Inc. | Account Director |
| Haruhiko Ishikawa/Kazushige Mori | Shipoo Inc. | Producer |
| Takeshi Imai/Ken Imamura/Akihiro Mikawa/Yuichiro Ishido | Honda Motor Co., Ltd. | Client Supervisor |
Brief Explanation
Internavi is a car-navigation system based on real-time crowd-sourced aggregated information that provides pleasant driving experiences to drivers across Japan. It was difficult for Honda to achieve understanding of Internavi. The number of members was struggling with little growth. There were also many inactive users. To make people experience the essence (the more people evolve, the more the information gets rich and accurate), Internavi’s actual real-time data was visualized into motion-infographics website. Since it is visualized in real-time, users’ action will be immediately reflected in the graphic. It makes people realize that they are actually participating in the system.