| Title | ONE-LINER |
| Brand | ECU |
| Product / Service | UNIVERSITY |
| Category | B03. Consumer Services |
| Entrant | LONGTAIL PERTH, AUSTRALIA |
| Entrant Company: | LONGTAIL PERTH, AUSTRALIA |
| Advertising/Web Design Agency: | LONGTAIL PERTH, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Carlo Bertozzi | Longtail Communications | Ceo |
| Josh Edge | Longtail Communications | Creative Director |
| Rikki Burns | Longtail Communications | Head Of Art |
| Kristian Pass | Longtail Communications | Production Manager |
| Caitlyn Selkirk | Longtail Communications | Account Executive |
| Jess Witt | Longtail Communications | Art Director |
| Tom Bradbeer | Longtail Communications | Copywriter |
| Lindsey Nicholls | Longtail Communications | Art Director |
| Lisa Morellini | Longtail Communications | Interactive Designer |
| Wilson Tucker | Longtail.communications | Developer |
Edith Cowan University's Creative Industries course created the 'One-Liner' project, a competition that encouraged creative people to draw a masterpiece with one single line, and upload their creation to the ECU Facebook Gallery. The competition was run through banner advertising (where users could upload directly from the banner), or via the dedicated ECU Facebook app. The best entries received a host of creative prizes.