| Title | THE CHANCE |
| Brand | NIKE |
| Product / Service | NIKE |
| Category | C04. Community Applications |
| Entrant | AKQA Shanghai, CHINA |
| Entrant Company: | AKQA Shanghai, CHINA |
| Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johan Vakidis | Akqa Shanghai | Executive Creative Director |
| Johan Vakidis/Tea Qiu | Akqa Shanghai | Art Director |
| Yoyo Chu/Bruce Ji | Akqa Shanghai | Designer |
| Riaad Van Der Merwe/Jimmy Chen | Akqa Shanghai | Copywriter |
| Jeff Xu | Akqa Shanghai | Technology Director |
| Lei Fang | Akqa Shanghai | Creative Developer |
| Joe Cai | Akqa Shanghai | Production Manager |
| Shell Ni | Akqa Shanghai | Producer |
| Kim Jerbo | Akqa Shanghai | Motion Graphics Designer |
| Vivian Zhang | Akqa Shanghai | Project Manager |
| Gavin Lum/Jason Wang/Tony Zhang/Cathy Wang/Susie Ni | Akqa Shanghai | Account Servicing |
After Nike set up the Elite Training Unit (ETU) to give Chinese football fans the chance to go pro,we inspired participation by creating an online football community and The Chance global talent search.Our breakthrough in-page design, rich media technology-powered live discussions, “Bring ETU to My City” online function, integrated mobile interface, and personalized online training sessions spread the message “My Time is Now” to over 275,000 Chinese football fans. In seven days, 10,000 voted “Bring ETU to My City”, and in five months, the Nike Football Community received over half a million active users and nearly 6.7 million total views.