Brief Explanation

After Nike set up the Elite Training Unit (ETU) to give Chinese football fans the chance to go pro,we inspired participation by creating an online football community and The Chance global talent search.Our breakthrough in-page design, rich media technology-powered live discussions, “Bring ETU to My City” online function, integrated mobile interface, and personalized online training sessions spread the message “My Time is Now” to over 275,000 Chinese football fans. In seven days, 10,000 voted “Bring ETU to My City”, and in five months, the Nike Football Community received over half a million active users and nearly 6.7 million total views.