Title | WARM UP! |
Brand | UNIQLO |
Product / Service | UNIQLO |
Category | A04. Other Consumer Products |
Entrant | AKQA Shanghai, CHINA |
Entrant Company: | AKQA Shanghai, CHINA |
Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Johan Vakidis | Akqa Shanghai | Executive Creative Director |
Johan Vakidis/Vincent Qin | Akqa Shanghai | Creative Director |
Johan Vakidis/Elephant Xiang | Akqa Shanghai | Art Director |
Vincent Qin | Akqa Shanghai | Copywriter |
Yoyo Chu | Akqa Shanghai | Designer |
Joe Cai | Akqa Shanghai | Product Manager |
Kim Jerbo | Akqa Shanghai | Motion Graphics Designer |
Elephant Xiang/Yoyo Chu | Akqa Shanghai | Illustrator |
Nemo Li | Akqa Shanghai | Project Manager |
Jeff Xu | Akqa Shanghai | Technology Director |
Shrek Wang/Chunning Xu/Rick Zhang/Jessica Ji | Akqa Shanghai | Creative Developer |
Gavin Lum/Susie Ni | Akqa Shanghai | Planner |
Melinda Po/Brenda Mou/Lafael Liu | Akqa Shanghai | Account Servicing |
Massive Music | Akqa Shanghai | Music |
To launch UNIQLO HEATTECH in China during the holiday season, we leveraged China’s digital behavior and digital ecosystem. UNIQLO WARM UP! A social and mobile experience allowing users to send tweet greetings, along with a chance to send warm gifts – HEATTECH products, bundled in a festive Chinese experience. Tweets appear in real-time on a heat map, and scratch cards designed by 21 local artists offer the chance to win great prizes, virtually sent, in a red packet. Customary in China. During the campaign, without media support, we reached a total of 4,917,317 participants, with 400 lucky HEATTECH winners daily.