WARM UP!

Short List
TitleWARM UP!
ClientUNIQLO
Product/ServiceUNIQLO
CategoryA04. Other Consumer Products
EntrantAKQA Shanghai, CHINA
Entrant Company:AKQA Shanghai, CHINA
Advertising/Web Design Agency:AKQA Shanghai, CHINA

Brief Explanation

To launch UNIQLO HEATTECH in China during the holiday season, we leveraged China’s digital behavior and digital ecosystem. UNIQLO WARM UP! A social and mobile experience allowing users to send tweet greetings, along with a chance to send warm gifts – HEATTECH products, bundled in a festive Chinese experience. Tweets appear in real-time on a heat map, and scratch cards designed by 21 local artists offer the chance to win great prizes, virtually sent, in a red packet. Customary in China. During the campaign, without media support, we reached a total of 4,917,317 participants, with 400 lucky HEATTECH winners daily.

Credits

Name Company Position
Johan Vakidis Akqa Shanghai Executive Creative Director
Johan Vakidis/Vincent Qin Akqa Shanghai Creative Director
Johan Vakidis/Elephant Xiang Akqa Shanghai Art Director
Vincent Qin Akqa Shanghai Copywriter
Yoyo Chu Akqa Shanghai Designer
Joe Cai Akqa Shanghai Product Manager
Kim Jerbo Akqa Shanghai Motion Graphics Designer
Elephant Xiang/Yoyo Chu Akqa Shanghai Illustrator
Nemo Li Akqa Shanghai Project Manager
Jeff Xu Akqa Shanghai Technology Director
Shrek Wang/Chunning Xu/Rick Zhang/Jessica Ji Akqa Shanghai Creative Developer
Gavin Lum/Susie Ni Akqa Shanghai Planner
Melinda Po/Brenda Mou/Lafael Liu Akqa Shanghai Account Servicing
Massive Music Akqa Shanghai Music
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