RAMAYANA
Bronze Spike
| Title | RAMAYANA |
| Brand | |
| Product / Service | GOOGLE CHROME LAUNCH IN INDONESIA |
| Category | C05. Games |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Credits
| Name | Company | Position |
|---|---|---|
| Steve Back | Ogilvy & Mather Singapore | Chief Creative Officer |
| Melvyn Lim | Ogilvy & Mather Singapore | Executive Creative Director |
| Xander Lee | Ogilvy & Mather Singapore | Senior Art Director |
| Esther Tan | Ogilvy & Mather Singapore | Senior Copywriter |
| Timothy Su | Ogilvy & Mather Singapore | Designer |
| Zayed Talib | Ogilvy & Mather Singapore | Project Manager |
| Pawan Bahuguna | Ogilvy & Mather Singapore | Business Director |
| Stephanie Loo | Ogilvy & Mather Singapore | Senior Account Manager |
| Lu Shulin | Ogilvy & Mather Singapore | Senior Account Manager |
| Fantasy Interactive | Fantasy Interactive | Design/Development |
| Eshan Ponnadurai | Consumer Marketing |
Brief Explanation
Google wanted to take on the giants and launch the Chrome browser in Asia. To bring to life the idea that "Chrome is not your traditional browser", we decided to show Chrome's capabilities through a traditional story that resonates with Asians: the epic tale of Ramayana. Ramayana has been told in various forms through the ages. We re-told this popular epic through an interactive Chrome Experiment, integrating Chrome features and Google services like Chat, Products, Weather and Maps. The experience incorporated WebGL and HTML5 to show that Chrome is capable of not just speed – but also security and stability.