RAMAYANA

Short List
TitleRAMAYANA
ClientGOOGLE
Product/ServiceGOOGLE CHROME LAUNCH IN INDONESIA
CategoryA05. Consumer Services
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company:OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising/Web Design Agency:OGILVY & MATHER SINGAPORE, SINGAPORE

Brief Explanation

Google wanted to take on the giants and launch the Chrome browser in Asia. To bring to life the idea that "Chrome is not your traditional browser", we decided to show Chrome's capabilities through a traditional story that resonates with Asians: the epic tale of Ramayana. Ramayana has been told in various forms through the ages. We re-told this popular epic through an interactive Chrome Experiment, integrating Chrome features and Google services like Chat, Products, Weather and Maps. The experience incorporated WebGL and HTML5 to show that Chrome is capable of not just speed – but also security and stability.

Credits

Name Company Position
Steve Back Ogilvy & Mather Singapore Chief Creative Officer
Melvyn Lim Ogilvy & Mather Singapore Executive Creative Director
Xander Lee Ogilvy & Mather Singapore Senior Art Director
Esther Tan Ogilvy & Mather Singapore Senior Copywriter
Timothy Su Ogilvy & Mather Singapore Designer
Zayed Talib Ogilvy & Mather Singapore Project Manager
Pawan Bahuguna Ogilvy & Mather Singapore Business Director
Stephanie Loo Ogilvy & Mather Singapore Senior Account Manager
Lu Shulin Ogilvy & Mather Singapore Senior Account Manager
Fantasy Interactive Fantasy Interactive Design/Development
Eshan Ponnadurai Google Consumer Marketing
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