AXE DRY | HOT ANGLE
Bronze Spike
| Title | AXE DRY | HOT ANGLE |
| Brand | UNILEVER JAPAN CUSTOMER MARKETING |
| Product / Service | AXE |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | BASCULE Tokyo, JAPAN |
| Entrant Company: | BASCULE Tokyo, JAPAN |
| Advertising/Web Design Agency: | BASCULE Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Masayoshi Boku | Bascule Inc. | Executive Creative Director |
| Nobuo Hara | Bascule Inc. | Creative Director |
| Kenichiro Tanaka | Bascule Inc. | Agency Producer |
| Megumu Kasuga | Bascule Inc. | Art Director |
| Koutarou Sone | Bascule Inc. | Director Of Integrated Production |
| Masami Onodera | Bascule Inc. | Technical Director |
| Kazuhisa Maegawa | Bascule Inc. | Technical Developer |
| Harry Kitajima | Bascule Inc. | Technical Developer |
| Tomoyuki Iwabuchi | Bascule Inc. | Flash Developer |
| Saburo Suzuki | Bascule Inc. | Flash Developer |
| Syoujiro Nakaoka | Bitztream | Sound Designer |
| Shiho Nagasaka | Unilever Japan Customer Marketing K.K. | Client Account Director |
| Chigusa Yamanoi | Unilever Japan Customer Marketing K.K. | Client Account Director |
Brief Explanation
Haven't you ever bent yourself in front of TV, trying to peek from underneath? Yes, we know you have done such hopeless efforts. Now turn on your PC webcam and use our revolutionary multi-angle system HOT ANGLE. It will make your dream come true! Using this fun and innovative system, we proved that AXE DRY, a new anti-perspirant&deodorant from Unilever, can keep men dry and smelling great even at very exciting moments.