AXE DRY | HOT ANGLE

Bronze Spike
TitleAXE DRY | HOT ANGLE
ClientUNILEVER JAPAN CUSTOMER MARKETING
Product / ServiceAXE
CategoryA02. Fast Moving Consumer Goods
EntrantBASCULE Tokyo, JAPAN
Entrant Company:BASCULE Tokyo, JAPAN
Advertising/Web Design Agency:BASCULE Tokyo, JAPAN

Brief Explanation

Haven't you ever bent yourself in front of TV, trying to peek from underneath? Yes, we know you have done such hopeless efforts. Now turn on your PC webcam and use our revolutionary multi-angle system HOT ANGLE. It will make your dream come true! Using this fun and innovative system, we proved that AXE DRY, a new anti-perspirant&deodorant from Unilever, can keep men dry and smelling great even at very exciting moments.

Credits

Name Company Position
Masayoshi Boku Bascule Inc. Executive Creative Director
Nobuo Hara Bascule Inc. Creative Director
Kenichiro Tanaka Bascule Inc. Agency Producer
Megumu Kasuga Bascule Inc. Art Director
Koutarou Sone Bascule Inc. Director Of Integrated Production
Masami Onodera Bascule Inc. Technical Director
Kazuhisa Maegawa Bascule Inc. Technical Developer
Harry Kitajima Bascule Inc. Technical Developer
Tomoyuki Iwabuchi Bascule Inc. Flash Developer
Saburo Suzuki Bascule Inc. Flash Developer
Syoujiro Nakaoka Bitztream Sound Designer
Shiho Nagasaka Unilever Japan Customer Marketing K.K. Client Account Director
Chigusa Yamanoi Unilever Japan Customer Marketing K.K. Client Account Director
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