FLASHFORWARD

Short List
TitleFLASHFORWARD
ClientNISSAN
Product/ServiceNISSAN
CategoryA03. Cars & Automotive
EntrantREACTIVE Melbourne, AUSTRALIA
Entrant Company:REACTIVE Melbourne, AUSTRALIA
Advertising/Web Design Agency:REACTIVE Melbourne, AUSTRALIA

Brief Explanation

FlashForward is an online promotion that offers consumers a glimpse into their future, as well as the chance to win a new Nissan. The site asks participants several basic questions, along with Facebook Connect data to determine what model from the Nissan range suits their lifestyle and persona. Users can then enter the draw to win the Nissan that FlashForward selects. Over 2,630 users have entered the competition in the first 15 days. FlashForward reinforces Nissan’s commitment to its new brand promise of ’Innovation That Excites’.
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