Title | CAR RADIO-PERSONALITY |
Brand | TOKYO FM BROADCASTING |
Product / Service | HONDA SMILE MISSION |
Category | D01. Integrated Digital Campaign |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masao Nakajima | Dentsu Inc. | Executive Producer |
Kaoru Sugano | Dentsu Inc. | Creative Technologist |
Nadya Kirillova | Dentsu Inc. | Copywriter |
Yu Orai | Dentsu Inc. | Art Director |
Takashi Kamada | spfdesign Inc. | Art Director/Design/Flash Development |
Yuko Takada | spfdesign Inc. | Director |
Satoshi Manaka | spfdesign Inc. | Html Markup |
/Kohei Yamamoto | spfdesign Inc. | Html Markup |
Gen Okumura | spfdesign Inc. | Program |
Nao Tokui | Qosmo, Inc. | Talking Development System |
Kouki Yamada | Qosmo, Inc. | Talking Development System |
Motoi Ishibashi | Rhizomatiks Co., Ltd. | Hardware Development |
Yu Orai | Dentsu Inc. | Illustraion |
Sayaka Shoji | Illustraion | |
Taro Ishida | Music Compose | |
Kazuya Toda | LIFT CORPORATION | Film Producer |
Atsushi Ogawa | LIFT CORPORATION | Film Producer |
Show Yanagisawa | The Director's Guild | Film Director |
Ryota Akamatsu | Tokyo FM Broadcasting | Producer |
Naoko Tanaka | Tokyo FM Broadcasting | Producer |
Mission Increase interaction with more people. Attract interest to capture new listeners. Solution Turn the show’s equipment car into a car radio-personality! How? We structured an original radio personality dialog system: installed 3 years of footage, then taught her modern Japanese language analyzing all open conversations on the web/SNS. On the website, everyone could check out Petoteco’s current location. Talking about local places, she finds her next destination from recommendations. These conversations created the next show. Results In less than a month, visitors to the website increased 10 times, that’s more than 2 million people. We gained many new listeners!